Unlike many
people these days, I write letters. Realmail! I’m a great supporter of Canada
Post and, for the most part, I love getting mail.
But in the
last two weeks I’ve received mail from nine very fine charitable organizations,
several of whom I sometimes support financially. These included “free gifts” of three
calendars, two cheap pens, a pair of gloves, three small note pads and several
dozen return address stickers. The calendars are nice enough, but who needs a
lot of calendars these days? I use my Iphone for a calendar and I know I will
have gifts of two very beautiful calendars, one from a friend who is a
brilliant photographer of birds and one from a friend who is a talented artist.
These I will happily use and treasure, but I don’t need any more and I can’t think
of anyone who might want one of these promotional calendars.
I don’t need
these free gifts and I don’t like to have to discard them. I can't think of anyone who
might want the gloves, the little notebooks or the trashy pens. And, even
though I write many more letters than most people I know, I will never even begin
to use the many dozens of return address stickers I’ve collected through the
years.
I really would prefer that the charities to which I donate would spend their time and money on their
important work and not on these outdated forms of promotion and fund-raising.
Sometimes I send a cheque along with a letter back to these organizations, telling them
that I think their marketing people are advising them badly. But I prefer to donate to some of the excellent organizations that don’t choose to fundraise in this
fashion, places like Eco-trust, Kids International and others.
We’re moving
towards the season of loving and spending, which is why everyone is asking for
donations right now. I probably won’t stop sending money to any of these organizations,
but the ones I really admire are those that don’t send me junk I don’t want but
instead simply send a short note or -- better yet -- an email message telling
me what they’re doing and what they need.
I keep
thinking about the trees that are being sacrificed to send out all this
mail. We all need paper, but maybe we could save a few trees if we stopped printing and sending out junk mail.